“I started this office in 2016 without a map. No niche, no method to defend, just the conviction that design could be bold and useful at the same time, at any scale. Ten years on, working with global companies, small businesses and artists across four cities, I still believe that.”
Fernanda Algazal, founder
Explore our projects ↗
Design practice. Founded in São Paulo, 2016. Zürich · New York · London. Objects, interfaces, spaces, cities and organisations.
The digital studio. São Paulo and London. Products, platforms and brands in motion.
The world's largest flexible workspace provider, with over 4,000 locations worldwide. Owns product strategy and launch across the group's brands, carries P&L, and leads post-acquisition integration across acquired companies.
The design practice. Objects, interfaces, spaces, cities and organisations.
The digital studio: products, platforms and brands in motion.
The school, and the digital products that come out of it.
The newsletter, in English and Portuguese.
This site shows our objects, spaces, cities and self-initiated work. Our digital work for clients — products, platforms and brands in motion — lives at Frame, the digital studio. Same people, one standard of care.
We start with the question behind the brief.
Stakeholder interviews, context and constraint mapping, audit of what already exists. Success criteria are agreed before any design starts.
We decide what the project actually is.
Strategy, scope and roadmap. Scale, format and team are chosen for this problem, not carried over from the last one.
We design and build it, together with the client.
Concept, prototypes and iterations in short cycles — objects, interfaces, spaces or organisations, at the fidelity each decision needs.
We stay until it works in the world.
Production, launch and handover. Documentation, measurement and the adjustments that only show up once people are using it.