The practice
Object
Products, lighting, wearables
Interface
With Frame
Space
Interiors, retail, scenography
City
Interventions, public space
Organisation
Branding, systems — with Frame
Ten years, in five movements
The office opens in São Paulo at the start of 2017, with no fixed direction: spaces, objects and the city at once, for brands, institutions and artists.
The migration begins, and the work starts reaching other countries. When Covid-19 arrives, clients need retail design and new solutions, then apps and pages. The practice starts designing experience for isolation, for absence and for the digital world, and technology enters the work.
The practice goes in-house. Fernanda leads design inside large companies, learning how they decide, build and scale, the root of what later becomes Orbital. The studio keeps a short list of clients, most under NDA.
A large portfolio of clients with many kinds of need, and Frame is big enough to take all digital work. When a client comes to ALGAZAL//CO, the experience is designed end to end: the physical part stays here, the digital part goes to Frame.
Frame
AI matures fast, and so does the studio's process. A technology hub inside the office blends technology with space and builds tools in-house, and the studio starts its own communication system, run with AI. Demand follows: Orbital is born to share the method with other businesses, and Design Pills to share the thinking.
Orbital · Design Pills
How the practice is organised
Zürich · São Paulo · New York · London
The design practice. Objects, spaces, cities and organisations, commissioned and self-initiated. Every project starts here, at whatever scale it needs.
Portfolio ↗São Paulo · London
An independent studio for products, platforms and brands in motion. Every digital project we take on is made with Frame, and Fernanda sits on its board.
frame.mov ↗Tools, method, school
Systems, methods and processes born inside ALGAZAL//CO and made to scale. Orbital circles other businesses, carrying the method into the companies that need it.
Newsletter (English · Portuguese)
The newsletter. Design at every scale — objects, spaces, cities and digital — written from inside the practice.
Founder
Fernanda Algazal founded ALGAZAL//CO in São Paulo in early 2017 and has led it since, across every scale the practice works in.
She built an extensive career inside large businesses — Genial Investimentos, Itaú and XP among them — bringing design into the core of how those companies work. That is where her method grew: design that orbits the business and becomes part of it. Today she also leads Apps and Experience at IWG, the global real estate and workspace company.
ALGAZAL//CO
Founder and Creative Director
The design practice. Founded in São Paulo, 2017.
Frame
Board member
The digital studio. São Paulo and London.
IWG
Director of Apps and Experience
Global real estate and workspace company, with more than 4,000 locations in over 120 countries.