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Eyewear · Object · Concept & Campaign

LINE / 01–03 · STRUCTURES FOR THE FACE

LINE: três óculos de sol pensados como estudos arquitetônicos para o rosto — AXIS, FOLD, GAP — e uma campanha editorial em três escalas: cidade, objeto, corpo.

LINE eyewear — the three frames AXIS, FOLD and VOID side by side

Client

Location

Category

Eyewear · Object · Concept & Campaign
Year
2023
Three architectural studies for the face.
AXIS · FOLD · VOID

O princípio é simples: começar com uma linha e investigar três operações arquitetônicas — estender, dobrar, interromper.

A coleção não reproduz arquitetura. Ela aplica ao rosto uma maneira arquitetônica de pensar: proporção, estrutura, tensão, ritmo e espaço negativo.

01 — AXIS02 — FOLD03 — VOIDOperaçãoExtendFoldInterruptCaráterPrecisoEscultóricoRadicalGeometriaHorizontalAngularAbertaEstruturaContínuaArticuladaFragmentadaPresençaGráficaTridimensionalConceitual

LINE AXIS — portrait of the frame worn, horizontal geometry across the face
LINE FOLD — portrait of the frame worn, the angular fold at the temple
LINE VOID — portrait of the frame worn, the interrupted line across the eyes
LINE AXIS — product views of the frame from front, side and above
LINE FOLD — product views of the frame from front, side and above
LINE VOID — product views of the frame from front, side and above
LINE — the three frames as a triptych: extend, fold, interrupt
LINE FOLD — campaign poster at object scale
LINE VOID — campaign poster at body scale
LINE AXIS — campaign poster at city scale
LINE FOLD — second campaign poster at object scale
LINE VOID — second campaign poster at body scale
LINE AXIS — detail of the city-scale campaign image
LINE AXIS — backstage frame from the campaign shoot
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